Spoonful Meals, now the largest cloud kitchen operator and delivery-only brand creator in Hong Kong, has launched in Singapore. With over 1,000,000 meals delivered to-date, Spoonful meals aims to provide consumers in Singapore with more choice, more convenience and more delicious food in the thriving delivery market.
"The success of the delivery model in Singapore suggests that the market is ready to withstand delivery-only brands. The whole food and dining culture is changing rapidly as consumers tastes get more sophisticated, yet they prioritise convenience. We are here to fulfil those needs by providing a large variety of delivery-only food brands which give top quality, genuinely tasty food delivered within 20 minutes, using our delivery partner Foodpanda's extensive network."
--- Rishi Arora, General Manager, Spoonful Meals Singapore ---
"We could not be more excited to launch in Singapore and bring our concepts to consumers across a variety of markets. We’ll be launching our corporate app by November and will continue to partner with Foodpanda locally for our direct to consumer business."
--- Max von Poelnitz, Founder of NOSH and Spoonful ---
Healthy sides available include NOSH's Toasted Pita with Baba Ghanoush Dip ($4.90), NOSH's Beetroot Quinoa Salad with Walnuts and Feta Cheese, and GA's Woodear Mushroom with Black Vinegar ($3.90)...
- Even with after the waiting time for a food delivery, the Toasted Pita was fragrant with a mild garlic fragrance. Perfect with the rich Baba Ganoush eggplant dip.
- The salad is a good mix of flavours with the tanginess of the beetroot was mellowed by the aroma of the walnuts and the savoury cheese cubes.
- Although the initial taste was akin to a confinement dish, the crunchiness of the woodears made for an appetizing snack before the mains.
Spoonful Meals currently features two brands NOSH and GA, with 2 more brands, Sesami and JOMO, launching in November. Sesami will serve Japanese bento boxes while JOMO has a vegan fast food (think burgers and fries!) concept. With each brand offering a different type of cuisine, consumers are treated to a variety of food options to satisfy their immediate cravings. All meals are prepared and cooked in a cloud kitchen centralised to the delivery area, ensuring that food delivered is always fresh and timely.
GA's Chicken Leg (side) is of such a substantial size that it would be easily mistaken as a main...
NOSH
NOSH offers healthy California cuisine with its selection of burrito bowls, salads, crudites and vegetarian options. Some of the items on the menu include Grass-Fed Beef Burrito Bowl with Guacamole, Brown Rice and Coriander ($12.90), Miso Salmon Grain Bowl and Sugar Snap ($14.90) and Vegetarian Baba Ghannouj Quinoa Salad ($12.90). Each of these meals boasts a low calorie count of between 400-600 per serving and have been carefully curated with a high-protein with low-fat content; ideal for weight watchers and the health-conscious.
Grass Fed Beef Burrito Bowl with Guacamole, Brown Rice, and Cabbage ($12.90):
Although the brown rice was a tad dry, it was balanced by the tenderness of the beef and the guacamole. A wholesome choice at only 650 calories...
Overall, the California Series Miso Salmon Grain Bowl & Sugar Snap ($14.90) was more balanced with stir-fried peas and the medium-well doneness of the salmon fillet. The bright pink of the lotus root adds a spark of colour to the finish of the dish...
GA
The Cantonese brand, GA (家常), roughly translated to 'home-cooked', was designed by a team of Hong Kong based chefs with a focus on comfort food and affordability. It offers a selection of heart-warming Chinese favourites, mostly from about $8.00 per meal, reminiscent of Cantonese style comfort food like Sichuan Minced Beef with Sautéed Eggplant & Rice ($11.90), Slow-Cooked Chu Chow Beef Udon ($12.90) and Mongolian Cumin Pan-Fried Lamb with Baked Cauliflower and Rice ($8.90).
Steamed White Fish with Ginger Soy Sauce & Rice ($8.90):
Served with jasmine white rice and cabbage, the steamed sole fillet was masked with the healthy taste of ginger and sesame oil...
Slow Chiu-Chow Beef Udon Stir-Fry Vegetables ($12.90):
An interesting fusion dish pairing a Chiu-Chow style braised beef with Japanese udon, and tossed with a tasty onion and shitake mushroom mix...
Spoonful meals currently retail via the Foodpanda delivery platform. Corporate orders can be made via the Spoonful app, which will be officially launched in November.
About NOSH & Spoonful
NOSH launched as a healthy western virtual restaurant in Hong Kong. Without a physical restaurant space, its approach to cooking and one-of-a-kind operation model enables its delivery and retail partners to meet the demands of its customers’ fast-paced and health-conscious lifestyle, without compromising on food quality and taste.
Spoonful is a group purchasing app that allows tenants in the same building or professionals in the same office to order from a curated daily menu. All meals arrive warm and savings are passed on to the employee by offering wholesale prices on all the food.
To deliver on its "Eat Smarter" motto, all Spoonful brand partners are produced in a cloud kitchen and delivered directly to the consumer through Foodpanda or the Spoonful delivery team.
For more information, go to:
NOSH: www.Nosh.sg | Instagram: @noshmeals
