From now to 02 June 2019, ArtScience Museum visitors will be able to explore the forests of Borneo or dive deep into the coastal seas of Southeast Asia with REWILD Our Planet, Singapore’s first Social Augmented Reality (AR) experience jointly developed by the World Wide Fund for Nature (WWF), Google, Netflix, ArtScience Museum at Marina Bay Sands and PHORIA. The sensorial experience connects people to nature and one another through immersive storytelling that blends cutting-edge AR technology with stunning 4K video footage from Our Planet, a new Netflix original documentary series voiced by world-renowned naturalist, Sir David Attenborough, that launches today.
“Global wildlife populations have declined by 60 percent in the last 40 years due to unsustainable human activity, which impacts the very natural systems that our survival depends on. We need to not just stop, but reverse, the loss of nature. Bringing the challenges and solutions to life through REWILD Our Planet will help people around the world understand that they have a shared responsibility to act and protect nature. The powerful message conveyed dovetails with a unique opportunity to call for urgent action to protect the one place we call home, sending the clear message that it is no longer acceptable to continue to destroy our environment.”
--- Kim Stengert, Chief, Strategic Communications and External Relations, WWF-Singapore ---
Unlike these children living near the Tonle Sap Lake in Cambodia where the environmental impact of their everyday daily lifestyle are immediately visible to them, most of our children today live in the cities and are far removed from the impact that their consumption habits can create...
REWILD Our Planet is built around four natural landscapes representing the last wilderness places on Earth:
- Forests of Borneo and India
- Oceans of Asia
- Grasslands of Mongolia
- Frozen worlds of the Arctic
Combining spectacular IMAX-style projections with spatial soundscapes and AR, the experience unfolds through the lens of the Google Pixel 3, where groups of participants can work together to build natural landscapes in 3D. They will unlock global weather patterns and magical animal encounters, ending with a deeper understanding of shared solutions and a meaningful pledge to act and help bring nature back.
Where there is no visual with the naked eye, a globe appears out of the blue when the phone is pointed in the right direction. The story of our planet ensues...
To vote, all you have to do is to walk towards the habitat of your choice. The sum total of all the votes will then be totalled on the screen to select the most highly-voted habitat...
Want to play your part to REWILD? Walk around the grid with your phone over the fields burnt for crops and palm oil. Magically, your every step will create a lush green undergrowth...
Watch it happen in these videos...
“REWILD Our Planet showcases how AR has the power to build bridges between people and the places they love. This evocative experience emphasises the connection between human beings and our environment. It generates a sense of presence and interactivity for every individual user. Building this exhibition with Netflix and Google and combining it with compassion-driven narrative from WWF demonstrates how emerging XR technologies will transform the social impact sector for good.”
--- Trent Clews-de Castella, CEO of PHORIA ---
REWILD Our Planet is located at the Inspiration Gallery at Level 4 of the ArtScience Museum at Marina Bay Sands. Open daily from 1000-1900 hours, admission is free.
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